Tuesday, November 27, 2007

Making an Invitation

Once you have a list and have decided who on the list to contact first it is time to make the call.

When you invite someone to see your business, here is an important tip: Use a script. A script gives you a crutch in the beginning. A script helps you get your words right. They’ll help you paint the right picture.

We have a basic invitation that Paula designed and we have taught for years. This invitation is designed to keep beginners from talking too much on the phone. It also keeps them from getting in a position where they’re asked a lot of questions.

It has four steps:

Step 1: Introduction

This invitation takes about one minute. The introduction sets the stage. It tells the contact you only have a minute and that you’re on the run, or that you have an appointment. You start the conversation with “Hi, this is Paula. I’ve only got a minute. I have to leave shortly.” You’re setting the stage by letting them know you only have a very short period of time to carry on this conversation. If you preface the conversation this way, then when they ask a question you can always say “Oh, I’d love to get into that in detail, but I have to be somewhere.” Don’t ever say, “I can’t answer” or “I don’t want to answer that.” Just say, “That’s what I want to talk to you about, but I don’t have the time to go into that right now.”

Never try to explain the whole business in this initial contact. It is a good idea to separate the invitation to hear about the business from the actual presentation. Throwing everything at a contact at once devalues the opportunity and gives the impression you are not really looking for a serious business relationship.

Step 2: Want

Now, the second step is the want. If you remember, you categorized your list based on wants and narrowed it down to those you want to contact first. You should know what the want is of the person that you have on the other end of the phone. Remember, they may want to quit their job; they want a bigger home; or they want to be in business for themselves. Keep in mind, their “hot button” or “want” is going to make them want to look at your business more than anything else.

Some people make the mistake of thinking that money is the key issue. They will contact someone and say; “I found a way for us to make more money or a lot of money.” Money by itself doesn’t mean anything. It’s only when you turn it into something you want that it means something. It’s what you buy with the money that counts. So let’s say, for example, that the person you’re talking to wants a Jaguar. Well, if you say money, then they have to take a lateral step in their thinking process and turn the money into a Jaguar. What if they don’t do that? You’re leaving it to chance. What if, instead, they turn the money into the electric bill and the electric bill doesn’t excite them? If you want someone to look at the business, you call them up and say “Jaguar,” and if that is their hot button, they should say when, where, and how? Whereas, if you say money, it delays the process and it’s only by chance that they might think of a Jaguar. Don’t leave anything to chance. Why not just say, “Jaguar” straight out?

Let me take you this far in the introduction so you can get a feel for how it sounds:

Paula: “Hi! Listen, I’ve only got a moment, but I wanted to ask you something.” (Now, here’s the want.) “You told me a while back you wanted a Jaguar.” (It could be a house or a job, etc…)

Step 3: Lock-in

This is the time you use a lock-in or a commitment question: “Were you serious or kidding around?” You see, most people will not contradict themselves. It’s a statement that locks them into their want. They will never say, “I’m serious, but no I don’t want to find out how I can get it.” When they say “I’m serious,” then you go to the close.

Step 4: Close

The close comes right after they say “I’m serious.” You immediately say “I think I’ve found a way you can have it. I can’t go into it now. What are you doing later? Let’s get together. I’d like to run an idea past you.”

Here are all four steps together:

Paula: “Hi, this is Paula. I’ve only got a moment, but I wanted to ask you something. You told me a while back you wanted a Jaguar. Were you serious or were you just kidding around?”

Contact: “I was serious, Paula!”

Paula: “Great! I think I’ve got a way you can have it. I can’t go into it now. What are you doing tomorrow? Let’s get together. I’d like to run an idea past you!”

Wasn’t that easy? Do you think you could learn that? Sure you could. Let’s try it again. Let’s say what this person wants out of their job.

Paula: “Hi, this is Paula. I’ve only got a moment. I’ve got to be at an appointment, but you told me a while back you wanted out of your job. Were you serious or were you just kidding around?”

Contact: “I was serious.”

Paula: “Great. I think I have a way you can get out of it. I can’t go into it now. What are you doing tomorrow? I’d like to run an idea past you!”

You can “run an idea past them, direct them to a website, three-way them to a call, suggest they join you at a get-together or listen to a CD. As long as you know the person’s want, you can fit anything into this.

There are a number of other possible scripts. Your Upline may have some other he/she uses. In the end you have to choose what is most comfortable for you. The script we have shared with you has built large networks for over twenty years. It works.

Ask your Upline if they have a script they suggest you use.

Sunday, November 18, 2007

Working your list!

In the last post I covered the importance of taking the time to make a list. Today I want to talk about how to categorize your list to make it more effective to use.

Once you have your list as complete as it can be at this moment in time - it will be constantly changing-you are ready to begin to evaluate and categorize the list. As we said earlier, you may not contact everyone on that list. So let's begin.

First, check off everyone on your list who is just like you. You know who they are because you enjoy being around them. They are people who inspire you. They are people who talk about ideas, not just people and places, but ideas and concepts. They are people who are ambitious. They are people who want more out of life. They are people who would love to be in business for themselves. They are ambitious and driven.

Next, go through the list and check off everyone on that list that is dissatisfied. Who’s unhappy? Who hates their job? Who hates their boss or does not enjoy the people with whom they work? Who hates where they live, maybe they would love to move back to their hometown, but their job forced them to relocate? You know these people because these are the kinds of things they talk about at company functions and social events.

Finally, check off people who are Wanters - people who want more out of life. They’re happy with their job, they just wish they had more vacation time or wish they had a bigger home or could spend more time with their children. Maybe they wish they could pay for their children’s education themselves instead of having to get loans or making their children work their way through school. These are people who want more out of life.

Everyone left on your list is a potential customer.

Now, the people you have checked off have certain things they want. These are hot buttons you can use when approaching these people to join forces with you. Some want to be in business for themselves; they want out of their jobs; some want bigger homes; they want longer vacations. If you appeal to what someone wants you’ve got their attention.

Sometimes people will contact someone about the business and say, ‘Hey, I have found a way we can make more money. In fact, we can make a ton of money.’ But money by itself doesn’t always mean something to that person. Money doesn’t mean anything until you buy something with it. So, don’t add that extra step. For example, if you know Mary wants a Jaguar, and you say I found a way we can make a lot of money, Mary has to turn the money into the Jaguar. That’s an extra step that takes lateral thinking. You can't be sure she’ll make the translation from money to Jaguar. You are leaving it to chance. What if she takes that money and turns it into the electric bill and it doesn’t excite her? Why take a chance? You want to focus strictly on the Jaguar because you know that is the hot button that will get Mary's attention.

Once you’ve categorized the list, narrow it down to your top ten. We are going to work in groups of 10. These first 10 are going to be the top ten people you would select to be associates or partners with you in your new venture. Now choose a second group of 10 and then a third group of 10. These are the key people you want to share this concept with, keeping in mind that not all of them are going to say yes. These are the people we’d like to have join us but, bottom line is that some will, some won’t, so what, it doesn’t really make any difference. We will constantly be adding to our list and making new contacts.

The other thing to remember is that a “No” is not always a no forever but that’s a topic for another post!

Sunday, November 11, 2007

Finding Contacts

In the traditional business world when we talk about the need for capital to begin and expand a business we are talking about money. In the Network Marketing industry to expand your business, while you do need some money, you need a different type of capital more. You need people - people to buy your product and join your organization. There are only two groups of people to choose from; those you know, your warm market and those you don’t know, the cold market. If you have a good quality, large warm market that you are willing to talk to about your product and business you will want to begin there. This is especially true if you have credibility with them. When you work cold market you have to establish credibility and that takes extra time. In the next few entry’s I am going to concentrate on helping you creating network marketing capital -- contacts. We are going to begin with your warm market.

There are a few reasons that people hesitate to contact their warm market.

One is that they have contacted them in the past and the business did not work out so they are embarrassed to go back with a new business. If you have people in your warm market that this scenario fits you simply need to go back to them and be honest. You can always say something like, "I know we were both disappointed by XYZ Company but I am not ready to give up on my dreams of financial security and if you feel the same way, I have found what I believe to be the perfect answer.”

A more common reason that people are unwilling to contact their warm market is because they lack belief in the business themselves. If that is the case then you need to work on that by spending time talking to people who are successful in MXI who can help you build your belief.

There is the third reason that sometimes people will give for not wanting to contact their warm market and it goes something like this: "I don't have a warm market. I don't really know anyone." Now this is a very sad person -- probably a hermit -- who won't be attending any holiday parties, never shops, works at a place where there are no people, never talks to anyone on the telephone or e-mails anyone, has no family and lives somewhere where they have no neighbors. Sounds pretty ridiculous doesn't it. That's because it is. Social scientists tell us that by the time we reach age of 20 we know 1000 people by their first name. So I want to show you how many people you really do know. Whether you want to talk to your warm market or not I want you to do this exercise. On this one thing I am going to ask you to just trust me.

I want you to take a tablet of paper and empty your brain onto that tablet. You need to forget about MXI for a few minutes and just list everyone you've known from the time you were a kid, through every job you’ve had, to every neighborhood you’ve lived in, right up to every organization you’ve belonged to, every person who has ever sold you anything and every person whose services you have used. Everyone you’ve known from the very beginning of your memory.

You will be adding to the list all the time. My recommendation is to take it with you wherever you go. Have the tablet of paper with you in the car because you might drive down a street and see a street sign that reminds you of someone that used to live on that street. Write them down. If you see someone at a party that you haven't seen a while, get their phone number and write it down. Or you may meet someone new, get their business card and write it down.

During this part of the exercise don't prejudge. If you think of someone's name write it down. The key is that you may not actually contact all of these people but they may bring to mind people who you’ve forgotten. Here's how the process might work: I think of John but I don't really like John and I certainly would never want to work with him but while I'm writing his name down I think of Mary and she is really great. I may not have thought of her if I had not written his name down. It is much easier to think of additional people and even be creative when you’re not trying to remember the whole list in your head.

So take the time and make the list. Later this week I will tell you how to review the list and choose your best contacts.

Monday, November 5, 2007

The Best Decision I Ever Made

Almost twenty years ago I sold my ownership in an investment firm to my partner and left the business permanently for network marketing. It was the best decision I have ever made.

During my years first, as a financial planner, then manager of the tri-state office of a national firm and finally owner of my own investment firm; one of the hardest things I ever had to do was to sit across the table from an individual or couple and tell them they did not have the assets to accomplish their dreams. Sometimes it was retirement, other times it was a new home, college education for a child or a change in careers. The standard cliché of financial planners is that these people didn't plan to fail they failed to plan. I found that is not always the case.

Many did plan and worked hard to achieve those plans but life got in the way. Someone lost a job, became sick or simply didn't make the amount of money they needed to make their dreams a reality. For many there is too much month left at the end of the money no matter how hard they plan.

A perfect example of this is the Baby Boom generation that saved for retirement in 401(k)s and saw those retirement funds cut in half in the early 2000’s. Or thin the people about the people that worked at any number of companies only to see their companies discontinue or cut back their pension funds.

According to a New York Times article January 6, 2006…

Syl Schieber, director of research for Watson Wyatt Worldwide, a large consulting firm that surveyed the nation's 1,000 largest companies …reported a sharp increase in the number of pension freezes in 2004 and 2005.

Even skillful 401(k) investors can be badly tripped up if the markets tumble just at the time they were planning to retire. Mr. Schieber of Watson Wyatt ran scenarios of what would happen to a hypothetical man who went to work at 25, put 6 percent of his pay into a 401(k) account every year for 40 years, retired at 65, then withdrew his account balance and used it to buy an annuity, a financial product that, like a pension, pays a lifelong monthly stipend.

He found that if the man turned 65 in 2000 he would have enough 401(k) savings to buy an annuity that paid 134 percent of his pre-retirement income. But if he turned 65 in 2003, his 401(k) savings would only buy an annuity rich enough to replace 57 percent of his pre-retirement income.

So what are these people to do? Network marketing is a perfect answer whether for the young couple just trying to get ahead of today’s bills or trying to find a way for one spouse to stay at home with the children or for the baby boomer that now faces retirement with apprehension instead of anticipation.

I came to network marketing through a client, Paula Pritchard. Paula was already very successful in the network marketing business. She was unaware of the fact that while I had great success in the investment business, I did not enjoy it. I felt however, trapped. I had a bachelor's degree in education and could not imagine where else I could go with that degree and make the kind of money I was making as the owner of an investment firm. I watched Paula for a number of months and each time I saw her I would talk to her about her business. I knew what she was making and I became convinced that I could do what she was doing. I began part-time as many others do and in six months was able to leave the investment business permanently.
It wasn't just my ability to leave a career I didn't enjoy that drew me to network marketing; it was all those people that I had sat across the table from and told they couldn't achieve their dreams. I saw network marketing as a solution for them.

Many people are unaware that this nation was founded and developed by individual entrepreneurs. We were a nation of small businesses and small farms. Each person took responsibility for their own success. Our current system of thousands of people working for large corporations has really occurred in the last 100 years. When the shift occurred for large numbers of Americans from entrepreneur to employee, people typically went to work for one company and remained at that same company their entire career. That is no longer the case. Employees change jobs regularly, sometimes voluntarily, sometimes not. Whenever you work for someone else, they control your destiny. Network marketing returns us to the world of entrepreneurship, self responsibility and control of our own destiny.

I find it amusing when someone talks about network marketing as if it is some small little somewhat “shady” business in which only losers become involve. People who believe that clearly have no understanding of the industry as a whole. The direct sales/network marketing industry is a $30 billion industry in the US alone with over 14 million people involved in the business. There are people in the industry that make little or no money and those who make better than six figures a month. I know the second is possible because I have done it. The first is possible because we are a business of independent contractors and there will always be a large percentage of people who simply cannot or will not do what it takes to be successful. In between there are huge numbers of people who make a few hundred to a few thousand dollars every month.

As for the concept that network marketing is a little “shady”; there are people in the business who would fit in that category. But there are people in every business that fit in that category. Think Enron. Think Wall Street. Think real estate, government, medicine, law... can you think of any business that doesn't have its share of unethical people?

Here's what I believe… there is no better way for a young couple, a single mother, a parent with college age children or an individual ready for retirement to supplement their income and potentially build a full-time income with almost no risk in network marketing. The key is finding a good company with a good product and a fair compensation plan and we have that with MXI and a commitment on your part to put the same focus and energy into your network marketing venture as you have in your full-time job.

What do you have to lose except a little time and money? Compare that to what you can gain: freedom from financial worry, a sense of self-respect and self-esteem and the ability to help others find the same.

I will be forever grateful that Paula walked into my office and showed me a different path. I have traveled all over the world and lived a life I could only imagine. The same opportunity is available to you. You just have to reach out and grab hold and make it yours.

Kathy

Tuesday, October 23, 2007

It Starts With You

What kind of a person do you want in your organization? What kinds of qualities do you want them to have? Let's think about this for a minute. Think if someone in the network marketing business who has been really successful, what are their qualities? When I think of people I know in the industry who are successful there are some qualities that most share.

Successful network marketers are self motivated. They know what they want and they are determined that they are going to get it. Most are competitive. They want to win- whatever the top position they want to be there. They are positive thinkers. They are focused on the tasks that create success –contacting, inviting, presenting, follow up and sponsoring.

The most successful are not just recruiters but leaders. A leader is someone whose interest in a new distributor does not stop with recruiting. Their goal is to make money but they know in order to do that they need to develop people. The leader has learned that the real key to network marketing success is not getting them in – it’s keeping them in and developing them into leaders who will do the same.

In these two paragraphs there are a lot of qualities there between the lines - self-motivation, positive attitude, desire, vision, determination, persistence, ambition and focus. There are leadership skills there also-the ability to motivate, inspire and develop people. The patience to work with new people just learning the business and the ability to help those that are successful continue to be so.

You may have other qualities you see in successful people, add them to the list. What is the first thing you will have to do to attract people with those qualities to join you in your business? You will have to become someone with those qualities. We attract what we are.

The Law of Attraction is as real as the Law of Gravity. You attract what you think about and what you are. If your business is not going the way you want it to go the first place to look is in the mirror. I know this is true because there have been a number of times in my life when I have had to look in the mirror. It's not an enjoyable thing to have to do but there is good news. You can become whatever you choose to be. It is completely up to you.

So where do you start? You start with a list of qualities you believe are important to success and then you look at yourself and decide which of those qualities you already have and which ones you are going to have to acquire. The first time I did this was in the investment business. I did not do it voluntarily. The gentleman that had recruited me into that business insisted that I do it. He gave me a list of qualities successful financial planners had and told me to rate myself on a scale of 1 to 10 in each category. It wasn't a very good picture. But I had made a decision that I was going to make it in the investment business and that I was going to do whatever it took. I made a list of 12 qualities/skills I needed to have to be successful and made a promise I would work on one each month for a year. This system worked for me. Let me try to draw you a picture of who all I was before I began this process.

I had just turned 30 and gone through a divorce. I had a bachelor's degree in education. I was earning $13,600 a year and decided I wanted to make a career change. I had looked for a job for over a year with no success. My self-confidence and self esteem were nonexistent. I was shy and found it difficult to talk to new people. I had no experience in business and did not know anything about how to dress for business or the etiquette of the business environment. There is no one reading this e-mail that could be in any worse shape than I was at that point in my life. But I was so tired of being broke and I believed that this was my one chance to change my life and I took it.

There was one quality that I had and that was the ability to teach. I was a good teacher. I built on that quality and got even better. I built my business around that and slowly developed the other qualities necessary to be successful.

I am today nothing like that young girl. I decided I was going to be like the people I saw around me who were successful and because of that today I am successful and I am able to attract successful people to my business.

This could be your chance. Nothing in your life will change unless you change. Nothing in your life will get better unless you get better. You can tell me you don't have the time and I will ask you how long do you do not want to have any time? If you don't change you will never have time. You can tell me you don't have money and I will ask you how long do you not want to have any money? If you don't change you will never have money. Each of you can be so much more than you are it's just a matter of making a decision to become more.

Take the shot. I guarantee you it will be worth it.

"All our dreams can come true-if we have the courage to pursue them."
Walt Disney

Sunday, October 21, 2007

Update on Comp Plan

This came to us from the company:

With the Comp Plan Enhancements effective October 29th there are two main TERMS & BENEFITS that each of you will need to be very familiar with:

Active

Definition: Enrolled on Auto-ship or purchasing 1 - 2 cases, depending on rank, every four weeks.

Benefits: Volume is accumulated and will not flush.

Qualified

Definition: New Associate must Personally Sponsor two new Associates one on the left and one on the right side of his/her binary organization, once achieved the individual will be known as a Qualified or Royal Associate.

Benefits: As a Qualified or Royal Associate, he or she will be eligible to be paid commissions.

Special Note:

1: The Quick Check Bonus will be paid even if Associate is not Qualified, however all other bonuses will not be paid until an Associate is Qualified or Royal.

2: Volume will be bank indefinitely if Associate remains “Active”, however again Associate must be Qualified or become Royal to earn commissions.

Sunday, October 14, 2007

The Rewards of Perseverance

Sometimes when things don't go our way, we find ourselves becoming depressed or reaching for excuses. We look for things about ourselves and our circumstances that provide some explanation but the stories below will show you that no one is successful without some hard times along the way.

After Fred Astaire’s first screen test, the memo from the testing Director of MGM, dated 1933, said "Can't act! Slightly bald! Can dance a little! Astaire kept that memo over the fireplace in his Beverly Hills home.

On her second job in Baltimore, the station manager wanted her to change her name to Mindy. “It's friendly, and no one will remember the name Oprah.”

An "expert" said of Vince Lombardi, "He possesses minimal football knowledge. Lacks motivation."

Someone said of Albert Einstein, "He doesn't wear socks and forgets to cut his hair. Could be mentally retarded."

Thomas Edison was thrown out of school in the early grades when the teachers decided he could not do the work.

Harry S. Truman failed as a haberdasher.

When Bob Dylan performed at a high school talent show, his classmates failed to recognize he was a kid bound for glory and booed him off the stage.

W. Clement Stone, successful insurance company executive and founder of Success magazine, was a high school dropout.

Henry Ford failed and went broke five times before he finally succeeded.

18 publishers turned down Richard Bach’s 10,000 word story about a soaring seagull, Jonathan Livingston Seagull, before Macmillan finally published it in 1970. By 1975, it had sold more than 7 million copies in the United States alone.

Richard Hooker worked for seven years on his humorous war novel, M*A*S*H, only to have it rejected by 21 publishers before Marrow decided to publish it. It became a runaway bestseller, spawning a blockbuster movie and a highly successful television series.

Babe Ruth, considered by sports historians to be the greatest athlete of all time and famous for setting the homerun record, also holds the record for strikeouts.

Winston Churchill did not become prime minister of England until he was 62, and then only after a lifetime of defeats and setbacks. His greatest contributions came when he was a senior citizen.

When we think we have failed and want to give up, we should remind ourselves up the life story of this man:
Age 22, failed in business
Age 23, ran for legislature and was defeated
Age 24, failed in business again
Age 25, elected to legislature
Age 26, sweetheart died
Age 27, had a nervous breakdown
Age 29, defeated for speaker
Age 31, defeated for elector
Age 34, defeated for Congress
Age 37, elected to Congress
Age 39, defeated for Congress
Age 46, defeated for Senate
Age 47 defeated for vice president
Age 49, defeated for Senate
Age 51, elected president of the United States

This is the record of Abraham Lincoln. Throughout his life, he suffered far more defeats then victories but because he never gave up he won the highest office in the land and is considered by many Americans to be the greatest president the country has ever had.